The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
Conversations about marketing and business. Hosted by Dave Gerhardt (Founder of Exit Five, Former CMO). Join the top community for B2B marketers at exitfive.com
Son Epizodlar
322 epizod
Five Marketing Principles That Matter More Than AI
#311: Dave goes solo this week (his decision, he said give me the mic; but Dan is also on him about podcast downloads around the holidays) with a quic...
How to be Irreplaceable in B2B Marketing (with Josh Lowman)
#310 Category Creation | In this episode, Dave Gerhardt digs in with Josh Lowman, Founder & CEO of Gold Front, to unpack what “category creation” actu...
How to Make Your Product Positioning Impossible to Ignore with April Dunford (Founder, Ambient Strategy)
#309 Product Positioning | This episode is from a Drive 2025 (our annual Exit Five event) session with April Dunford (Founder, Ambient Strategy). Apri...
How To Create Urgency, Build Pipeline, and Make Outbound Work (with Jen Allen-Knuth, Founder of DemandJen)
#308 Sales Alignment | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”, Jen Allen Knuth unpacks why deals stall eve...
Should You Invest in Community?
#307 Building Community | In this episode Dave joined Ali Orlando Wert (Director of Content Marketing & Brand at Databox) on their podcast called Move...
What’s Working Right Now in B2B Marketing - Live from Drive 2025 with Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor
#306 Executive Insights | This episode was recorded live at our annual event, Drive 2025. I hosted Sylvia LePoidevin (CMO, Kandji), Trinity Nguyen (CM...
The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)
#305 Influencer Marketing | This episode is a live session from Drive 2025 with Brianna Doe, where she breaks down why influence is now shaping every...
The B2B Buying Experience With AI: What Changes?
#304 | AI Buying Shift | This episode is from a recent Exit Five live session where I pulled together Lindsay O'Brien (Head of Marketing & Operations,...
The Day You Become a Better Storyteller with Harry Dry (Founder of Marketing Examples)
#303 Storytelling | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. Harry Dry, creator of Marketing Ex...
From Comms at Zoom to VP of Marketing at Neat, with Priscilla Barolo
#302 Growth | Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current VP of Marketi...
Why Marketing Is Back In The Driver Seat (with Maura Rivera, CMO at Qualified)
#310 Leadership & Strategy | I sat down with Maura Rivera, CMO at Qualified, to talk about what it’s like leading marketing at one company for six yea...
What Your Messaging is Missing: How to Close the Meaning Gap (with Diane Wiredu, Founder of Lion Words)
#300 Drive | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. It features Diane Wiredu, Founder of Lion...
GTM Growth Decoded: 100 Companies, 3 Stages, 1 System with Sangram Vajre, Co-Founder & CEO of GTM Partners
#299 Drive | This episode is from Drive 2025, our 2 day in-person event for B2B marketers in Burlington, VT. Our first speaker was Sangram Vajre, Co-f...
Dave Answers 15 Questions About Work and Life from the Exit Five Team
#298 Q&A | OK I asked my team for some questions; a bit of a mailbag type of episode. So I sat down solo for this one and answered 15 questions from t...
From Growth Marketer to CMO: How Kelly Cheng Leads Marketing at Goldcast
#297 Leadership | I sat down with Kelly Cheng, CMO at Goldcast, to talk about her path from growth marketer to marketing leader, how she’s built and s...
Live from LGA my NYC Recap
Hey it's me live from the airport, LGA to be exact. Sorry for the poor audio, my AirPods make it way worse than just talking into the phone, now I kno...
Mastering Messaging, Copy, and Clarity with Emma Stratton
#295 Messaging | Dave is joined by Emma Stratton, founder of Punchy, where she helps B2B tech companies sharpen their positioning and write messaging...
Behind the Scenes of Drive 2025 with Anna Vermillion and Allison Saxon
#294 Event Strategy | First time podcast guest alert! I invited Allison and Anna from the Exit Five team on for a conversation post Drive 2025 - to ta...
Email vs. Real Mail
#293 Email Marketing | I'm trying to make my way from Vermont to New York and back with a mini episode talking about email (is email dead?), direct ma...
Live from my backyard. Thoughts on traveling to NYC, ROI of events, and ramblings from this week.
#291 In-Person Events | I decided to break the pattern with a solo podcast, just me and my phone, walking around the woods at my home in Vermont on a...
Beyond Copy: How To Use AI to Build GTM Systems That Scale
#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOp...
Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2
#289 Strategy | Dave is joined by Sydney Sloan, Chief Marketing Officer at G2, where she’s leading the charge on integrating AI into marketing, rethin...
Marketing in the Age of AI: CMOs Separating the Hype from What’s Real
#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer...
Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney
#287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada’s fastest-growin...
How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room
#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-mar...
How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush
#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C compa...
How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island
#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares...
From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji
#283 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple de...
Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter
#282 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience ac...
The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto
#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the bound...
Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack
#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at s...
The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt
#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are heade...
How B2B Marketers Are Actually Using AI for Content
#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how thei...
The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist
#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma...
How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan
#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has le...
Why Every Founder Needs a LinkedIn Strategy with Brad Zomick
#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives bu...
Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert
#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With...
Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks
#273 Leadership | Matt is joined by Rachel Weeks, a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitio...
The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri
#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks....
WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025
#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and D...