This is Product Marketing
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This is Product Marketing
This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology...
Son Epizodlar
148 epizod
Episode 73: Vinícius Chacon - Learnings from Launching an AI Product
In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the re...
Episode 73: Vinícius Chacon - Learnings from Launching an AI Product
In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the re...
Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management
In this episode, Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management...
Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management
In this episode, Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management...
Episode 71: Katie Noe - Implementing AI in Competitive Intelligence
In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence...
Episode 71: Katie Noe - Implementing AI in Competitive Intelligence
In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence...
Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
In this episode, Terezia Stancik, Senior Analyst Relations Manager at Shopware, joins Louise Liu to discuss how AI is shaping the future of analyst re...
Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
In this episode, Terezia Stancik, Senior Analyst Relations Manager at Shopware, joins Louise Liu to discuss how AI is shaping the future of analyst re...
Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing
In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with deve...
Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing
In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with deve...
Episode 68: Mustafa Kapadia - The Impact of Agentic AI on Product Management
In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role o...
Episode 68: Mustafa Kapadia - The Impact of Agentic AI on Product Management
In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role o...
Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook
In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the t...
Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook
In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the t...
Episode 66: Fara Joaquim - Building a Product Marketing Career Across Borders
In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She sha...
Episode 66: Fara Joaquim - Building a Product Marketing Career Across Borders
In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She sha...
Episode 65: Talya Heller - How to Find What Makes Your Product Different
In this episode, Talya Heller, founder of Down to a T, joins Louise Liu to share her framework for finding product differentiation. She walks through...
Episode 65: Talya Heller - How to Find What Makes Your Product Different
In this episode, Talya Heller, founder of Down to a T, joins Louise Liu to share her framework for finding product differentiation. She walks through...
Episode 64: Nacho Harriague - Building a Holistic Sales Enablement Strategy
In this episode, Nacho Harriague, Director of Product Marketing at InvGate, joins Louise Liu to share his thoughts on how product marketers can build...
Episode 64: Nacho Harriague - Building a Holistic Sales Enablement Strategy
In this episode, Nacho Harriague, Director of Product Marketing at InvGate, joins Louise Liu to share his thoughts on how product marketers can build...
Episode 63: Joan Gaffney - Navigating Burnout in Product Marketing
In this episode, Joan Gaffney, founder and executive coach at ShiftNova, joins Louise Liu to share her thoughts on how product marketing managers can...
Episode 63: Joan Gaffney - Navigating Burnout in Product Marketing
In this episode, Joan Gaffney, founder and executive coach at ShiftNova, joins Louise Liu to share her thoughts on how product marketing managers can...
Episode 62: Ashley Wilson - Evolving Marketing Functions with Company Growth
In this episode, Ashley Wilson, Co-founder and COO at Momentum, joins Louise Liu to share her thoughts on how marketing roles, responsibilities, and t...
Episode 62: Ashley Wilson - Evolving Marketing Functions with Company Growth
In this episode, Ashley Wilson, Co-founder and COO at Momentum, joins Louise Liu to share her thoughts on how marketing roles, responsibilities, and t...
Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy
In this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing an...
Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy
In this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing an...
Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives
In this episode, Arneeb Mahbub, Product Marketing Manager at Indeed, shares his experience managing multiple go-to-market initiatives. He shares first...
Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives
In this episode, Arneeb Mahbub, Product Marketing Manager at Indeed, shares his experience managing multiple go-to-market initiatives. He shares first...
Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products
In this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing...
Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products
In this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing...
Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams
In this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successfu...
Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams
In this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successfu...
Episode 57: Juan Gabarro - Managing the Overgrown Product Portfolio
In this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and th...
Episode 57: Juan Gabarro - Managing the Overgrown Product Portfolio
In this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and th...
Episode 56: Sahil Sethi - Product Marketing Level Up
In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to d...
Episode 56: Sahil Sethi - Product Marketing Level Up
In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to d...
Episode 55: Maria Ross - The Five Pillars of Effective Empathetic Leadership
In this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal bound...
Episode 55: Maria Ross - The Five Pillars of Effective Empathetic Leadership
In this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal bound...
Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing
In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and pro...
Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing
In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and pro...